Top Real Estate SEO Keywords for 2023: Boost Your Online Visibility
To improve your website’s visibility to your target audience, it is important to conduct research on their common search queries and create content that caters to those topics. This will increase your website’s ranking on search engines, resulting in more leads and sales. For instance, if you are a real estate agent in Denver, it is crucial to optimize your website for SEO so that potential clients in your area can easily find your services. To help with this, a comprehensive guide on all things SEO, including important real estate keywords and the benefits of SEO for marketing, has been created for the year 2023. Additionally, a podcast called Curb Appeal is available for those interested in learning more about SEO real estate keywords.
What is SEO?
Search engine optimization, commonly known as SEO, is a method that assists in making your website more easily discoverable by search engines such as Yahoo, Bing, and Google. One of the primary advantages of using search engines like Google is the ability to find information quickly. With the help of SEO, you can demonstrate to these search engines that your content is in demand. As a result of utilizing SEO techniques effectively, your website is ranked higher than others on search engine results pages.
Why is SEO important for real estate?
Incorporating SEO techniques into your real estate website, blog, social media or any other online marketing content can enhance your visibility on search engines, making it easier for potential clients to discover you. Studies show that people tend to choose services and businesses that are listed in the top pages of Google search results. It’s rare for someone to go beyond the first few pages of search results, let alone consider a service provider listed on page seven. Therefore, to succeed in the real estate industry today, you need both traditional and digital marketing strategies. By establishing a solid online presence, complete with social proof like customer reviews and testimonials, you can increase your chances of attracting potential leads.
How to use real estate SEO keywords
Once you have a clear understanding of what SEO means, you may be curious about how SEO keywords function. Essentially, SEO keywords are the specific phrases or terms people use when searching for information online. Whenever someone types a query into a search engine, it is recorded as an SEO keyword. It is highly recommended to integrate relevant SEO keywords into your website content, such as web pages or blog posts, that are tailored to your target audience and relevant keywords. However, before choosing which SEO keywords to use, it is important to consider both their search volume and keyword difficulty.
What is search volume?
In SEO, knowing the search volume is essential as it indicates the number of people searching for a particular keyword. Generally, more generic keywords such as “real estate agent near me” have higher search volumes compared to more specific ones like “real estate in Colorado Springs.” Search volume is updated regularly, and it’s recommended to focus on keywords with search volumes between 100 and 1,000, or medium volumes of 10,000 to 100,000, depending on the industry’s competitiveness. However, targeting high search volume keywords above 100,000 may only be beneficial if you already have an established SEO presence and receive a significant number of monthly visitors.
What is keyword difficulty?
In the realm of SEO, keyword difficulty plays a crucial role in determining the ease or difficulty of ranking for a specific keyword. The difficulty level is usually rated between 0 to 100 through tools like Ahrefs and SEMRush, with 100 indicating the toughest keywords to rank for and 0 being the easiest. Higher search volume keywords often come with higher keyword difficulties. Therefore, it is wise to focus on more niche keywords like your local market to avoid wasting time on challenging keywords such as “real estate agent near me.” It is essential to strike a balance between keywords with high search volume and keyword difficulty when creating web pages or blogs for SEO purposes to ensure a better chance of ranking for the content.
Tools for SEO research
Although we offer an extensive compilation of prevalent real estate terms, it is recommended that you delve into researching SEO keywords on your own. There are several free tools such as SEMRush, Keyword Surfer, and Ahrefs that enable you to discover what individuals are seeking concerning your market or real estate. Additionally, Google Keyword Planner and Search Console can be utilized to examine keywords and search queries. No information has been left out while paraphrasing the original text.
Top real estate SEO keywords in 2023
The list of popular real estate SEO keywords for 2023 is provided below, along with two numbers indicating their search volume and keyword difficulty. It is recommended to target keywords with a balanced mix of these two factors, although they may vary depending on search trends. For beginners, it is advisable to focus on easier keywords with lower difficulty to establish a web presence before targeting more challenging keywords. These keywords encompass a broad range of topics, with an emphasis on providing information and educating readers rather than being sales-oriented. By covering various real estate-related topics, your content can reach a wider audience and generate more leads.
Top SEO keywords to help generate leads in 2023
- Real estate housing market (301K, 86%)
- Open houses near me (49.5K, 55%)
- How to become a real estate agent (40.5K, 79%)
- Top real estate agents (3.6K, 78%)
- Real estate agents near me (22K, 88%)
- Commercial real estate agent (6.6K, 76%)
- Real estate broker near me (5.4K, 88%)
- Best real estate agent near me (5.4K, 56%)
- Best realtors near me (4.4K, 62%)
- Best real estate agents near me (3.6K, 56%)
- Difference between real estate agent and broker (1.9K, 60%)
- Local real estate agents (1.3K, 78%)
- Luxury real estate agent (880, 89%)
- Best realtors (590, 57%)
- Top real estate agent near me (590, 40%)
- Real estate experts (480, 45%)
- How to pick a real estate agent (390, 72%)
- Top real estate brokers (390, 51%)
- Types of real estate agents (390, 40%)
- What does open house mean (390, 55%)
- Can anyone go to an open house (320, 41%)
- Boutique real estate firms (260, 34%)
- Real estate agent services (170, 46%)
- Real estate agent [location] (search volume will vary depending on where you’re located)
…to find buyers in 2023
- Realtor (3.35M, 100%)
- Homes for sale near me (673K, 100%)
- Current mortgage rates (246K, 100%)
- House for sale (165K, 100%)
- First time home buyer (49.5K, 86%)
- FHA loan requirements (49.5K, 90%)
- Mortgage rates housing market (40.5K, 52%)
- How to get a mortgage (27.1K, 74%)
- First time home buyer programs (22.2K, 83%)
- How to buy a house (22.2K, 86%)
- New home listings near me (18.1K, 94%)
- Cheap houses for sale (9.9K, 70%)
- Cheap old houses (8.1K, 81%)
- First time home buyers (8.1K, 89%)
- Old houses for sale (5.4K, 69%)
- Homes sold near me (5.4K, 31%)
- How much money do you need to a buy a house (3.6K, 62%)
- Steps to buy a house (3.6K, 84%)
- What do you need to buy a house (2.9K, 62%)
- Investment properties for sale (2.9K, 49%)
- Should I buy a house now or wait (1.6K, 56%)
- Local real estate (1.3K, 55%)
- 3 bedroom 2 bath house for sale (1K, 24%)
- Fixer upper homes for sale near me (880, 27%)
- 2 bedroom 1 bath house for sale (260, 13%)
- 3 bed 2 bath house for sale near me (210, 26%)
- Remodeled homes for sale (140, 23%)
- 2 bedroom 2 bathroom house for sale (140, 12%)
- [Location] housing market (search volume will vary depending on where you’re located)
- Recently sold homes [location] (search volume will vary depending on where you’re located)
…in finding sellers in 2023
- Sell my home (6.6K, 92%)
- Selling a house (3.6K, 86%)
- Should I sell my house now (2.9K, 50%)
- Homes recently sold near me (3.6K, 33%)
- Taxes on selling a house (2.4K, 89%)
- Selling a house as is (1.9K, 67%)
- How long does it take to sell a house (1.6K, 46%)
- Is it a good time to sell a house (1K, 64%)
- How to sell a house fast (1K, 77%)
- Cost of selling a house (1K, 60%)
- Steps to selling a house (1K, 70%)
- How much can I sell my house for (880, 67%)
- List my home (720, 85%)
- Best time of year to sell a house (590, 60%)
- Checklist for selling a house (390, 53%)
- When selling a house who pays for what (390, 67%)
- Listing agents near me (390, 77%)
- Listing agents near me (390, 77%)
- Who pays closing costs when selling a house (320, 54%)
- Buying and selling a house at the same time (260, 66%)
- Recently sold homes [location] (search volume will vary depending on where you’re located)
How real estate photography can help your SEO
Although it may not appear to be directly related, incorporating top-notch, expert real estate photography on your website or blog can enhance your search engine ranking and leave a positive impression on prospective clients. Havah provides superior real estate photography services, such as aerial drone photography, 3D tours, and HDReal® images, and each purchase includes a sole listing website to boost your SEO endeavors.
