6 Real Estate Marketing Ideas for Your Business
Real estate agents who want to stand out from the pack must use tried-and-true marketing ideas that work well, but they will not help you do so. Be bold, use innovative marketing techniques, and stand out from your competition to guarantee success. You may gain a portion of your audience through social media posts, virtual tours, and email marketing, but there are many other methods you can use. Finding new ways to reach and influence potential clients is critical to your business’s success. Here are 6 real estate marketing ideas for your business you can start with.
1. Non-traditional real estate business cards
An eye-catching business card demonstrates that you will go the extra mile. For example, a plastic card will be more memorable than a paper card. In addition, interactive cards such as seed paper or cookie edible cards can be made and distributed to potential customers. If you host workshops, make sure to leave your cards with potential customers.
2. Real estate gifts
Swag, or free items a business gives customers, is very trendy—probably because everyone loves free things!
Order t-shirts, keychains, mugs, or pens with your business’s logo and/or contact info. Have them handy to give out at local events and open houses.
3. Infographics
Infographics are a visual representation of data used in minimal amounts of text. People prefer seeing information presented in this way because it communicates it in a quick and efficient manner. Using a tool such as Canva to create a checklist for your home sellers or illustrating market news is a good way to connect with prospective clients. It is better than using a traditional ad or pitch to connect with potential clients.
4. Real estate quizzes
To engage your clients, create a quiz about real estate topics on your website or social media accounts. Ask questions about historic homes and famous people in your local area to target your local market. You can offer prizes, such as a CMA for a prospective client, or gift cards, for example, to increase your chances of getting clients. You can also offer current real estate statistics like the percentage of homebuyers looking for homes online or using drone photography to sell homes.
5. Complimentary moving trucks
Providing a moving truck as a gift to your clients upon the sale of their home is a great idea! This present will most likely increase your client referrals, and the truck may even be branded with your company’s logo. You may purchase your own truck and decorate the side with your company’s logo, which will be additional advertising in the area. The upfront cost of this strategy is offset by the increased business you will receive in the long run, making it a profitable choice!
6. Webinars
Show that you have authority by hosting a webinar where you share valuable content, such as a first-time home buyers information session or insight into your local housing market. You can do a live version and then have it available on demand.
A great way to generate leads is by having a form for people to sign up for or download the webinar. From there, you have a list of potential leads interested in learning more from (and about) you!
