Advance Real Estate Photography for Better Offers
When it comes to marketing, particularly in the field of real estate, photography is key. Savvy agents go for the best quality images they can get, knowing that such high-quality images will lead to higher offers and a shorter time on the market. This basic concept has been around since antiquity. Read on to know how to shoot high level real estate photography.
However, in the modern world, which is both fast-paced and tech-oriented, it’s important for agents to go beyond the basics when it comes to their marketing efforts. Photographers today offer much more than just taking pictures. They understand that their role is to market, and while photography is an essential part of that, it is just one piece of the puzzle.
What’s more than Photography?
As editing technology is expected of any respectable company, photographers will have to go the extra mile in respect to what is within their grasp. There is what we call, twilight imaging. Of course, one would not wait for the magic hour to shoot, as it would be very impractical. And so, the magic happens behind the scenes, or as what really happens, behind the screens. Skies can now be manipulated to make a home more enticing to the eyes of a searcher. Houses can stand out through putting in purple skies that perfectly complement the beauty of the home, allowing more enquiries.
Going Beyond the Traditional
Staging has been a proven effective technique when it comes to appealing to a certain lifestyle. It’s good, but it could be better. Sure, there are those who have a certain taste and want to stay true to the traditional, but staging can now meet all possibilities through virtual techniques. Agents now have the option to present all the potential of space through leaving it empty during the shoot, then have the furniture and decorations added in during the post-processing or the editing phase. One room, all kinds of purposes. Virtual staging is surely becoming more popular for its great value among sellers and agents alike.
Do More by Doing Less
After getting the photographs for a listing, an agent or a seller will need to create flyers for it. It has to look appealing, but not everyone has the eye for a layout. The simpler they may seem to be, the easier they are to mess up. One can easily miss the right font to use, and even the colors can be out of place. Thus, agents would get a graphic designer or their personal virtual assistant to create it for them. But instead of getting the project done by another person, photography firms actually offer the said service. A good real estate photography company should offer their clients a marketing kit. Thus, making it easier for everyone.
Going Even Beyond the Extra Mile
Right now, social media is where people are. But posting listings and scheduling posts can be overbearing for an agent whose day is already jam packed. “Ain’t nobody got time for that!” Aside from marketing kits, real estate photography can also take on social media posting for their clients. Of course, one can’t go out without social media pages, and real estate photography firms have Facebook, Linkedin, Instagram, Google Business (and the like) pages, with followers who are in the same niche. And so, marketing packages now also include social media posting.
Aside from this, agents should also consider getting an individual listing website for the homes they sell. Listing websites can be confusing to searchers with numbers and ugly fonts with the pictures too small or too easy to miss. Some Real Estate Photography companies offer listing websites that are ergonomic, easy-to-navigate, simple and beautiful enough to keep a home searcher glued interested to a home’s important details.
What’s Good Is
You can find all those services in one place. Booking a photoshoot can also extend to full marketing packages that will not only ensure a fast sale through effective techniques, but take a lot off someone’s plate. Doing business should be focusing on what matters more. And with marketing being in one place, agents can work on the more important stuff while leaving the advertisements to the backend office.
