Change is the only constant in life, and when it comes to business, this change needs to be towards the better. This could be in terms of a business’s success or a businessperson’s knowledge. If you are looking for ways to improve your business, then you have come to the right place. Read on to find out how you can be a more efficient realtor agent in 2023.
One of the most important aspects of any business is the use of leverage. This means that one thing is used to gain more, like capital to acquire equipment or staff. Advertising and marketing is one of the most useful leverages that businesses can use, and as a rule of thumb, 10% of sales should be spent on high-quality images to show a home, so that it can be sold quickly for the highest price.
Hiring a professional photographer for real estate marketing is a typical practice nowadays, and almost a requirement. To elevate their success and develop their portfolio, however, one should think beyond just a photoshoot package.
Q: So, how?
A: Basically, by doing more through doing less. Leverage, right?
Always Put in Extra Effort on Real Estate Marketing Campaign
A basic listing would just show pictures of the home. These pictures will be syndicated upon hundreds of websites such as Zillow, Trulia, Apartment.com, etc. Good advertisement, yes? Since home searchers will be able to find them all over the internet. The problem comes when we look at the big picture, the large crowd of houses that look the same where the listing gets buried in a matter of days, if not hours after posting.
To overcome the issue, the home will have to have its own place on the internet. A website of its own which separates it from the crowd in a way that is very much enticing to someone who is eager to find a home. Listing websites are available as extra services provided by real estate photography companies.
Also, marketing kits will have to be made aside from images. Posters and flyers are good options when it comes to advertising. Photos of the home must be put in one collage with a layout that would be comprehensive and at the same time interesting. But not everyone has a talent for this. Oftentimes, searchers would be turned off because of the arrangement of the images, the wrong colors, and font styles that are all over the place.
As an agent, you can leave this task to another person, while boosting the effectiveness of your campaign. Through spending a few extra bucks, you would be able to gain more profits than expected.
Let Others Do the Posting for You
Since we are guided by the principle of doing more by doing less, let someone spread news about your listing in the place where it matters most. And this place is social media. The place where most people go to these days for any type of information. Social media posting has become a very important tool since the emergence of Instagram, Facebook, and other similar sites. One post can easily be seen by a lot of people.
But, as an individual, your profile might not have enough followers to reach a lot of people. Therefore, it must be on pages which have a large following. Marketing companies have their own pages which they can offer as a space for you to put your listing in, for a very minimal cost.
Going Beyond the Basics Yields More
A listing would comprise pictures of the home. But for some home searchers this may not be enough. They need to see the dimensions of the rooms in one place and the flow of movement inside the house. And this could be done through adding in a floorplan. In this way, they will be able to imagine themselves moving inside the house or how they will use a particular space through knowing its size, shape, and overall placement. Through adding one small thing, you would be able to get more inquiries. More inquiries greater chances of getting offers.
And speaking of small things, how about adding in an extra spice to your images. For example, making the façade look more enticing and perhaps magical by changing the background. This can be done through twilight imaging. Photographers can be asked to add this extra effect in post-production. The house now standing out over purple skies would invite more eyes to it.
