If you want your blog or website to be seen by the right people, which in turn will lead to more leads and sales, then you should consider researching the kind of queries your target audience usually makes and then creating content related to that. For instance, if you are an estate agent in Denver, you will want your website to be found by people searching for brokers, agents, or services in the vicinity. And here is where SEO comes in. Since SEO may feel overwhelming to some, we have created a guide for the year 2023 which will provide you with all the information you require about SEO, including the essential keywords to be used and the significance of SEO for real estate marketing.
What is SEO?
Search engine optimization (SEO) is a process that assists search engines like Google, Yahoo, and Bing in locating your website quickly. The advantage of these search engines is that they provide users with the desired results almost immediately. SEO helps to showcase that your website has the content that people search for. As a result, search engines will feature your website ahead of other websites.
Why is SEO important for real estate?
Search engine optimization (SEO) is a great tool for real estate professionals to use for their websites, social media, blogs, and other online marketing materials. This helps potential customers to find you easily, as you should appear in the top few pages of a search engine.
Most people don’t go past the first or second page of Google when looking for a service, which is why having a good SEO strategy is important. When was the last time you used a service from someone on page seven of Google? Or have you ever even visited page seven of Google? People are unlikely to try something new with no online presence or reviews.
While real estate is still considered a more traditional industry, much of it has shifted to digital, meaning you need a mix of traditional and digital strategies to succeed. By having social proof (such as testimonials or reviews) online and a solid, put-together online presence, you’re more likely to see potential leads.
How to use real estate SEO keywords
Being aware of what SEO is, you can be curious about how SEO keywords work. These keywords are the words people use when searching for something and generally known as inquiries. Whenever you type any query into a search engine, it is logged as an SEO keyword or query.
It is desirable that you place SEO keywords on your website. The most convenient way to do this is to generate webpages or blog posts related to your target market and keywords.
Before picking out the top SEO keywords to use, there are two factors you should take into account: search volume and keyword difficulty.
What is search volume?
Examining search volume is an integral part of SEO as it shows the amount of people looking for the keyword. Generally, broad search terms such as “real estate agent near me” will have more queries than something more particular like “real estate in Colorado Springs.”
Search volume is constantly changing, so you will witness swings in searches and alterations in trends.
Generally, experts suggest aiming for keywords with search volumes between 100 and 1,000 and medium search totals of 10,000 to 100,000. Though, this can differ depending on the respective sector and how competitive it is.
In most cases, focusing on keywords with high search volumes above 100,000 will help your page ranking only if you have already gained a solid status in the SEO sphere and see thousands of visitors every month.
What is keyword difficulty?
A key factor of SEO is keyword difficulty, which tells you how hard it will be to get a high ranking for a certain phrase. There are services such as SEMRush and Ahrefs that use a 0-100 rating scale for this, with 100 being the toughest to rank for and 0 being the simplest. Generally, the most popular terms have the most difficult keyword difficulty. So targeting a broad phrase like “real estate agent near me” may be tougher than something more specific like your local market. It is important to pay attention to keyword difficulty as you don’t want to spend time on terms you won’t be able to rank for. When creating webpages and blogs for SEO, you should aim for a blend of search volume and keyword difficulty. If you do this correctly, you should find it easier to rank for content as you produce it.
Tools for SEO research
Our company offers an exhaustive list of much sought-after real estate keywords, yet you can still initiate researching and exploring SEO keywords. There are available free tools, such as SEMRush, Keyword Surfer, and Ahrefs, which allow you to look into what people are searching for in relation to real estate or any specific market. Additionally, it is possible to use services like Google Keyword Planner and Search Console to look into keywords and search requests.
Top real estate SEO keywords in 2023
Here, you can find a selection of relevant real estate SEO keywords for the year 2023. The two numbers that come after each keyword indicate the search volume of the keyword as well as its difficulty level. Although these numbers can vary due to search trends, it is best to target keywords with a combination of search volume and keyword difficulty.
If you are just starting out, it is advisable to choose keywords that have lower difficulty levels. This will help you to develop a presence online. After this, you can move on to keywords with a higher search volume and difficulty.
The keywords that have been chosen here are related to a range of topics, with some of them being more informative than sales-related. By providing a broad spectrum of real estate-related content, you can have a wider reach and gain more leads.
Top SEO keywords to help generate leads in 2023
- Real estate housing market (301K, 86%)
- Open houses near me (49.5K, 55%)
- How to become a real estate agent (40.5K, 79%)
- Top real estate agents (3.6K, 78%)
- Real estate agents near me (22K, 88%)
- Commercial real estate agent (6.6K, 76%)
- Real estate broker near me (5.4K, 88%)
- Best real estate agent near me (5.4K, 56%)
- Best realtors near me (4.4K, 62%)
- Best real estate agents near me (3.6K, 56%)
- Difference between real estate agent and broker (1.9K, 60%)
- Local real estate agents (1.3K, 78%)
- Luxury real estate agent (880, 89%)
- Best realtors (590, 57%)
- Top real estate agent near me (590, 40%)
- Real estate experts (480, 45%)
- How to pick a real estate agent (390, 72%)
- Top real estate brokers (390, 51%)
- Types of real estate agents (390, 40%)
- What does open house mean (390, 55%)
- Can anyone go to an open house (320, 41%)
- Boutique real estate firms (260, 34%)
- Real estate agent services (170, 46%)
- Real estate agent [location] (search volume will vary depending on where you’re located)
Keywords to find buyers in 2023
- Realtor (3.35M, 100%)
- Homes for sale near me (673K, 100%)
- Current mortgage rates (246K, 100%)
- House for sale (165K, 100%)
- First time home buyer (49.5K, 86%)
- FHA loan requirements (49.5K, 90%)
- Mortgage rates housing market (40.5K, 52%)
- How to get a mortgage (27.1K, 74%)
- First time home buyer programs (22.2K, 83%)
- How to buy a house (22.2K, 86%)
- New home listings near me (18.1K, 94%)
- Cheap houses for sale (9.9K, 70%)
- Cheap old houses (8.1K, 81%)
- First time home buyers (8.1K, 89%)
- Old houses for sale (5.4K, 69%)
- Homes sold near me (5.4K, 31%)
- How much money do you need to a buy a house (3.6K, 62%)
- Steps to buy a house (3.6K, 84%)
- What do you need to buy a house (2.9K, 62%)
- Investment properties for sale (2.9K, 49%)
- Should I buy a house now or wait (1.6K, 56%)
- Local real estate (1.3K, 55%)
- 3 bedroom 2 bath house for sale (1K, 24%)
- Fixer upper homes for sale near me (880, 27%)
- 2 bedroom 1 bath house for sale (260, 13%)
- 3 bed 2 bath house for sale near me (210, 26%)
- Remodeled homes for sale (140, 23%)
- 2 bedroom 2 bathroom house for sale (140, 12%)
- [Location] housing market (search volume will vary depending on where you’re located)
- Recently sold homes [location] (search volume will vary depending on where you’re located)
Keywords to find sellers
- Sell my home (6.6K, 92%)
- Selling a house (3.6K, 86%)
- Should I sell my house now (2.9K, 50%)
- Homes recently sold near me (3.6K, 33%)
- Taxes on selling a house (2.4K, 89%)
- Selling a house as is (1.9K, 67%)
- How long does it take to sell a house (1.6K, 46%)
- Is it a good time to sell a house (1K, 64%)
- How to sell a house fast (1K, 77%)
- Cost of selling a house (1K, 60%)
- Steps to selling a house (1K, 70%)
- How much can I sell my house for (880, 67%)
- List my home (720, 85%)
- Best time of year to sell a house (590, 60%)
- Checklist for selling a house (390, 53%)
- When selling a house who pays for what (390, 67%)
- Listing agents near me (390, 77%)
- Listing agents near me (390, 77%)
- Who pays closing costs when selling a house (320, 54%)
- Buying and selling a house at the same time (260, 66%)
- Recently sold homes [location] (search volume will vary depending on where you’re located)
How real estate photography can help your SEO
While they may seem unrelated, having high-quality, professional real estate photography on your website or blog can increase your ranking on search engines, and it’s a great way to impress potential clients!
