Five Characteristics to Showcase When Marketing Your Property
The process of buying and selling homes, as well as the real estate market, has undergone great changes due to the recent pandemic. Sellers, buyers, and estate agents have had to make adjustments to their standard practices in order to comply with safety protocols and execute sales without a hitch. Most significantly, these turbulent times have modified what people value in a possible home. Urbanites have been relocating to suburban areas and a large number of people are now working from home. For those selling their homes, to attract potential buyers, it is essential that sellers highlight the 5 features of a home discussed in this articles. For real estate agents, how can they emphasize these features in pictures and listings on a real estate search website for an effective home sale?
1. Outdoor space
People are spending a lot more time indoors due to work and health concerns, making outdoor areas for recreation more desirable for potential buyers. Having a nice backyard with a patio where people can come together without fear of spreading illnesses is a must for most people in the market for a house. In fact, a large majority of buyers (87%) want a patio in their new home this year. Showcasing outdoor furniture, BBQs, and decorations on patios among a well-maintained landscape can highlight the potential for gatherings the home has and attract a wider range of homebuyers.
2. Laundry room
It is no surprise that 91% of house hunters wish their dream home to include a laundry room. Having a designated area to store the washer, dryer, and the family’s laundry is of utmost importance to a large majority of buyers. Those who already have this feature should make sure to keep it clean and organized, with baskets and bins, and emphasize any other items like an ironing board. For houses that do not have enough space to have a separate laundry room, agents and sellers can come together to propose a multi-purpose area, such as an extra bedroom or a basement section, that can both serve as a laundry room and also as a craft room or home office.
3. Eco-friendly attributes
Almost nine out of every ten buyers take energy efficiency into consideration when deciding on a new home. This could mean having solar panels installed, using a thermostat that is energy-wise, and equipping the kitchen with appliances carrying the ENERGY STAR label. While staging and taking pictures for the listing, it is important to make these sustainable features the focus. Additionally, LED lighting and any sustainable gardening space should be prominently featured to captivate those purchasers who are focused on minimizing their carbon footprint.
4. Home office
In the past year or so, with lots of people working from their homes, it has become a major factor in those choosing a job and a residence. Separating work life from regular life is hard when working away from the office, so having a specified workspace is essential for remote staff. The perfect home office should have plenty of natural light, be separated from other crowded spots, facilitate order, and be apt for virtual gatherings. When getting a house ready for sale, guarantee that a buyer can both in person and in images recognize the capability of a home office.
5. Hardwood floors
Older residences usually have wood floors, but they are often not in excellent condition. Potential buyers, however, see hardwoods as a valuable asset. They can be ideal for households with small children or animals, and they offer a great starting point for interior decoration. Before selling a house, refinishing the hardwoods can be an important step. Even though it can be costly, sellers will typically be able to recoup their investment, or even make a profit, when their home sells. When staging a home for viewing, the flooring should be in perfect condition and spotless. Furthermore, it is advisable to refinish the floors as close as possible to the time of sale in order to minimize any damage before the real estate photographer arrives.
Staging and photographing a home is a complex process, which makes hiring a professional real estate photographer so influential. Learn what buyers are looking for, take a good look at your home, and decide how you can poise it best for a quick and easy transaction.
