Nowadays, having professional photographs taken of a property is the most essential investment a realtor can make as they prepare a listing. It is no longer acceptable to simply use a regular camera to take a few shots of a client’s house and hope it will catch the eye of potential buyers. Captivating images can help to sell a house quicker and at a higher price. What should a real estate agent take into consideration when looking for a photographer? It is more complex than what you may think. Here are 4 things that all realtors need to know of when it comes to photography.
1. A property photo is the first thing a potential buyer sees
When searching for a new home, a large portion of buyers start the process without the help of a real estate agent. Due to various websites that offer home information and photos, prospective buyers can easily narrow down their list of potential homes without ever leaving the comfort of their own home. The first impression of the house is typically the photos they see on the website. It is imperative that the thumbnail of the listing is of high quality, as this will be the initial photo buyers come across. The photo must capture their attention, showcase the positive aspects of the house, and make the prospective buyer interested in learning more about it. Should the photo be of poor quality, potential buyers may disregard the house without a second thought.
2. There is a lot that goes into taking a good photo!
3. The right photographer knows how to do more than just take photos
Being able to take a great picture is just the beginning. Nowadays, buyers require more than just two-dimensional photos. An experienced photographer might use drones, 3D tours, and virtual staging to catch the essence of a house. It is essential to select a photographer who offers these services since they will make your listing look more attractive.
4. Good photos help the realtor get more business!
As a real estate agent, your listing will not just draw in prospective purchasers, but also prospective sellers. Folks living in the area will pay close attention to how a house in their vicinity is presented, and of course how quickly and for how much it sells. Making sure your work is impressive will bring you more customers in the long haul. Make sure it stands out with the proper publicity.
Using technology and creativity correctly will make your house attractive and help people envision themselves living there. As a real estate agent you can decide to attempt to take photos yourself or have faith in a professional who can make your listing stand out from the rest. You will know who to call when the time is right!
