Videos are now so popular that agents who want to succeed must create videos for marketing their properties to sell, and for themselves.
Video marketing has become an essential tool in the real estate industry, allowing agents to create meaningful connections with buyers and sellers that they may not have been able to make face-to-face. It can also be a great way to show off expertise in the local market, as well as introduce oneself and share updates. Video marketing is an invaluable asset for real estate professionals and should be a key part of any agent’s marketing strategy.
Why Use Videos?
Video is widely acknowledged as the most successful way to make connections with buyers and sellers, even if they haven’t had the chance to meet you face-to-face. It’s a great way to impart knowledge about the market, show your personality, and give updates about the area, and these are all reasons why it’s so powerful.
3 Stages of Creating Video Content
In order to be successful in selling something, it is beneficial to make videos containing useful information and post them on social media. This can bring in customers and help them become well-versed in the sector you are promoting.
Making videos that showcase what you are offering is a great way to get the word out and there are a few different ways to do it.
1. Make your own videos.
Producing a video all by yourself is not necessarily a bad concept, but it is necessary to have a fundamental understanding in order to make it insightful.
2. Get an experienced videographer
Hire a videographer and allow them to help with the hard part of the work. Hiring them for a couple of hours a week may cost you a little, but it will surely pay off. We are a videographer in Nashville who can do videos for you.
3. Find a full-time videographer.
Let videographers do all the work to create the best video advertisement suitable for you. This might dent your budget, but it’s all worth it. Nashville videographer Real Estate Photographer Pro can help you with making informative and creative videos.
Types of Real Estate Videos You Can Create
10 ideas from Sean Cannell that realtors can utilize to market themselves and their listings:
#1. Interview videos.
Engage in conversation with others and record testimonials.
#2. Informational videos.
Make how-to videos such as “how to choose a real estate agent” or “how to schedule an inspection.”
#3. Local market updates.
What’s happening on your local market? Share the latest updates.
#4. Local business reviews.
Which establishments in your community would you recommend to people moving to the area?
#5. Go live.
Write a review on a new listing or a company in real-time.
#6. Listing videos.
Make a walk-through tour of a house in listing videos. Buyers will eventually start anticipating this for all listings they view.
#7. About Me video.
Make an introduction video for yourself so that people will get to know, like, and trust you.
#8. Community events.
Create a film highlighting community events that are taking place in your neighborhood.
#9. Neighborhood videos.
Discuss the area and the benefits of buying property there.
#10. Be creative.
Put your own unique twist on things by being creative.
A Quick Tip for Your YouTube Channel
Making the most of playlists on YouTube is a quick and easy strategy to increase your YouTube channel’s revenue if you decide to create more videos.
Here is a video from a real estate agent discussing the usefulness of playlists for an agent:
Making playlists specifically for different cities and types of videos may seem like such a basic step, but your viewers will enjoy how much easier your channel will be to explore. Additionally, it will help your playlist and channel rank higher in local search results, which is wise if you want to start dominating local search in your region.
