Generate Business Through LinkedIn: Tips for Real Estate Agents
LinkedIn has transformed the real estate industry by connecting over 300 million members from around 200 countries. Although it was initially used to showcase online resumes, LinkedIn has now become the go-to social site for business professionals to network, engage, and connect. The platform caters to affluent professionals, making it an excellent avenue for real estate agents to reach out to a valuable target audience. If you’re looking to leverage LinkedIn to generate business, here are some easy tips to get you started.
Create a professional profile.
It should be simple, compelling, and clear so that potential clients are able to quickly recognize your expertise. Add all of your relevant skills and training and let your personality shine through.
Optimize your profile.
You can do this by adding keywords specific to your expertise and location. For example: if you specialize in relocation in St. Louis Missouri, your keywords would be “Relocation Specialist St. Louis Missouri.” These are searchable terms that allow people to quickly find you when they are looking for agents in your area.
Get recommendations.
LinkedIn recommendations are equivalent to testimonials. Since a vast majority of real estate’s business comes from referrals, these recommendations are a critical piece to your profile. Reach out to clients and colleagues you’re linked to and have them write a recommendation.
Get on your company page.
Make sure the brokers or firms you work for are included in your profile. Also, make sure you appear in the employee list on your employer’s LinkedIn Company Pages.
Share Updates.
Publishing on LinkedIn is a great opportunity to strengthen your professional reputation and get discovered for your knowledge. Try writing about your skills, experiences, or trends in your industry. You could even post information on specific properties you have available. Every update you share will appear in your connections’ news feed.
Join a group, or ten.
When you become a part of a LinkedIn Group, you get the opportunity to network with all its members. Find groups that cater to your target audience as it can be an effective way to communicate and even generate new business prospects. You can easily locate relevant groups by using keywords and location filters in the search bar.
Sponsor updates or ads.
LinkedIn’s sponsored updates and ads allow you to use text, images, or video to raise awareness, build relationships, and drive leads. They can be targeted by location and a variety of other criteria. Be sure to explore your options to see what LinkedIn paid advertising can do for you.
Check out Havah’s services here.
42S
H
