How to Build a Real Estate Database: Tips for Agents and Brokers
If you’re a new or experienced real estate agent, it is essential to build a comprehensive database of potential clients, colleagues, and referrals to remain successful. Despite seeming like a daunting task, creating a useful database is more straightforward than you may think. Your database is the heart of your business, providing real-time information to help you manage leads and achieve your real estate objectives. Without a functional database, your business will lack the necessary pulse to thrive. As a real estate agent, it is vital to regularly review, maintain, and build your database to ensure your business’s continued success.
How do you build your real estate database?
There are several ways to build your real estate database. You can tap into your sphere of influence, go on social media, reconnect with old leads, follow up, and spend time networking.
Use your SOI
Your SOI, or sphere of influence, incorporates nearly everyone you know. An SOI includes friends, family, colleagues, vendors, and more. Leverage your sphere of influence to help build your database. More likely than not, those in your circle know someone interested in buying, selling, or investing in property.
Social media
Utilizing social media is a valuable strategy for discovering and cultivating potential clients in the real estate industry. As a means of showcasing your business, social media can function as a creative platform to share captivating content, such as recent property listings, virtual tours, and photos that will intrigue your audience. Beyond this, social media communities like Facebook Groups offer an opportunity to connect with fresh contacts. Any leads you come across can be added to your real estate database to ensure they are not lost.
Reconnect
It is common to lose touch with some contacts over time and experience reduced engagement and open rates with them. To address this issue, it is recommended to reconnect with them and also establish new relationships with cold leads. Once the connections are renewed, it is advisable to include them in your regular email communication such as monthly newsletters and email blasts.
Follow up
To prevent the necessity of reconnecting with contacts, it is advisable to promptly follow up after an event. Regularly keeping in touch with new leads is crucial in creating a stronger bond. A robust database is filled with leads that are nurtured and warm.
Network
To succeed in real estate, networking is key. Building relationships with potential clients and referrals can happen at a variety of events such as community gatherings, open houses, fundraisers, conventions, and more. It is important to have business cards and a device to collect contact information readily available. It is recommended to promptly add any new leads to your real estate database after each networking opportunity.
Build your real estate database with Havah
Havah is a popular choice for real estate agents seeking assistance with their photography and marketing needs. By using professional images of properties, agents are able to attract the attention of potential buyers and secure more listings. Additionally, Havah offers a range of tools to help agents build their database, such as brochures for listing presentations, virtual tours, templates for social media, and virtual open house options. These resources help agents generate leads and improve their overall marketing strategy.
