The focus on convenience has become increasingly important in modern society, with people seeking ways to optimize their time in all areas of life. Virtual tours in real estate have emerged as a popular option for those with busy schedules, offering a safe and efficient solution. This approach is especially appealing to Millennial and Gen Z home buyers who tend to search online before contacting a real estate agent. By providing virtual tours, real estate professionals are more likely to attract qualified leads and ultimately close more deals.
What is a virtual tour?
Virtual real estate tours offer an alternative to traditional in-person open houses and virtual showings. These tours provide potential buyers with video or 3D photo tours of a home, allowing them to explore the property at their own pace without immediate interaction with an agent. The use of professional real estate photos and staging creates an immersive experience that simulates actually walking through the home. Additionally, buyers have the ability to retake the tour to revisit details or share with others.
Why should you use a virtual tour in real estate?
Deciding whether to visit an open house physically or opt for a virtual tour is a matter of personal choice. If you’re not sure about the best approach, here are some compelling reasons why you should consider virtual tours, without leaving anything out:
Popular to look at homes online
The use of virtual tours began as a result of safety precautions during the pandemic, but they have proven to be both beneficial and practical. For instance, if a prospective customer wishes to view a property in a different state, they can save time and expense by utilizing a virtual tour. Furthermore, during the winter season when illnesses are prevalent, clients can still browse through virtual tours without endangering anyone. With the increasing popularity of virtual tours, it is expected that potential clients will look for them on your website.
More control over the showing
If a person sets up a virtual viewing, a representative has the opportunity to display the area with various choices accessible to them. For the purpose of aiding potential buyers in envisioning the area’s size and imagining themselves inhabiting it, virtual staging ought to be utilized. This method involves removing any unnecessary items from the home and utilizing photo-editing software to enhance its appearance. Additionally, it is possible to highlight any unique features of the property that could be easily missed.
Boosts your marketing plan
By sharing information about your virtual tour, you can attract a larger pool of potential buyers, which can ultimately increase the number of leads and deals. While browsing your website, visitors may also explore your other offerings, resulting in more business opportunities. Providing valuable content through virtual tours can establish your expertise and lead to referrals from satisfied customers. Additionally, virtual tours can help you save time by allowing uninterested buyers to opt out prematurely. Finally, serious buyers often book in-person tours subsequent to virtual tours, which can bring you closer to a successful sale.
Virtual real estate tours with Havah
According to studies, buyers are almost 95% more inclined to inquire about homes that offer a 3D virtual tour. Havah can provide you with the necessary tools to set up a 3D virtual tour. Our HDReal® 360° panoramic images can offer a complete 3D walkthrough of the property. Our professional real estate photography can be used for staging, listings, tours, etc. to help you sell listings faster. Check out our services here.
