A Guide to Real Estate Market: Getting First Time Home Buyers Leads
Real estate agents consider first-time home buyers as valuable prospects. Although they require more attention, these buyers are enthusiastic and eager to make their purchase. Even though the percentage of first-time home buyers has reduced due to market uncertainty, it is still worthwhile to attract them. While most individuals believe that first-time home buyers are merely interested in buying a house for the first time, the reality is more complex. Hence, we have created a guide to provide you with all the essential information about these buyers. This is a guide to getting your first time home buyers leads, read on to learn how.
What is a first-time home buyer?
As per the government’s definition, a person who has not owned their primary residence for three consecutive years is considered a first-time home buyer. In addition, individuals who are single parents, displaced homemakers, or living without paying rent are also eligible for this status. Those who have recently gone through a divorce, are buying a home with a first-time buyer partner, or renting out their original primary residence can also be classified as first-time buyers. It is worth noting that a home buyer can qualify for first-time buyer grants, tax credits, and programs multiple times.
How are first-time home buyer leads different?
When it comes to home buyer leads, first-time buyers require special attention. This is because they often need more support during the home buying process. To assist these clients, it’s important for agents to provide them with relevant resources and guides. Additionally, first-time buyers may be eligible for local home buying grants or down-payment assistance programs, which agents should inform them about. By showcasing the accessibility of home ownership, agents can establish long-term relationships with first-time buyers.
How do you get first-time home buyer leads?
To attract first-time home buyers, it is crucial to concentrate on online lead generation as they spend most of their time researching real estate on the internet. In order to do so, it is important to keep your website up-to-date with relevant SEO keywords and visually appealing listing images. Additionally, maintaining a professional social media presence can also be helpful. Through these channels, you can actively generate leads for first-time home buyers by implementing various strategies.
Provide resources (or knowledge)
For individuals who are purchasing their first home, real estate resources are extremely beneficial. By offering home buying guides, references to lenders, and information on assistance programs, you are demonstrating support for potential first-time buyers. Additionally, providing resources in conjunction with your extensive industry expertise positions you as a knowledgeable real estate professional. As a dependable and trustworthy guide, you can establish strong relationships with new clients.
Be available
For novice home buyers, the availability of the agent is of utmost importance. Maintaining an open communication channel can help alleviate any concerns or worries they might have. If you can address their doubts or queries in a timely manner, they are likely to remain your loyal customers for a long time.
However, it’s crucial to establish clear boundaries from the outset. If you value your personal time outside of work hours, make it known to your prospective clients. It’s essential to manage their expectations and inform them of your availability schedule.
Ask questions
Prospective first-time home buyers may be enthusiastic to enter the real estate market, but they may not have the necessary financial capability. It is important to inquire about key details from your leads early on, such as the amount they intend to put down as a deposit, whether they have consulted with a lender, and if they have been pre-approved. By posing these pertinent questions, you can help them get ready to make a purchase while also gaining insight into the resources and connections they require to begin the process.
Listen
As a real estate agent, your role involves more than just facilitating the buying and selling of properties. It’s a people-oriented business that requires you to build relationships with your clients. When dealing with first-time home buyers, it’s important that you take the time to listen to their concerns, needs, and desires. By creating space for them to express themselves, you’re able to build a relationship of trust and understanding. Once you have generated a lead, schedule a meeting with your potential client and make it a priority to listen attentively to their needs and wants.
Market to first-time buyers
If you want to increase your chances of generating new leads, it’s beneficial to target first-time buyers with your marketing efforts. Utilize social media by providing helpful resources and step-by-step guides for individuals interested in purchasing a home. Additionally, consider offering gated content such as ebooks on first-time home buying and provide lead generation forms on your website. An effective way to find potential first-time homebuyers is by hosting an open house for another listing agent and collecting contact information via a sign-in sheet. From these contacts, you can create a newsletter tailored to first-time homebuyers.
Generate first-time buyer leads with Havah
If you team up with Havah for your real estate photography needs, you can increase the number of potential first-time homebuyers that you attract. Using Havah’s services will help your property listings stand out and capture more attention online, which means you can use these beautiful images on your website, social media platforms, and email marketing campaigns to generate more leads.
