How to Get Your First Listing in Real Estate: Tips for Earning Buyer’s Trust
For new real estate agents who wish to establish themselves in the industry, gaining the trust of potential sellers is crucial. It can be a challenging task to prove oneself as the ideal agent for the job, but the satisfaction of acquiring a content client and a guaranteed commission makes it worthwhile. To secure a first listing, it is essential to understand the significance of listing leads and gaining the buyer’s trust.
Why are seller listing leads so important?
Seller leads are coveted by real estate agents as they guarantee a commission upon the sale of the property. While buyer leads are also valuable, they come with the risk of losing the client and commission if a buyer’s listing agreement is not secured. Therefore, agents must put in the effort to obtain seller leads to establish themselves as successful and consistent professionals in the field.
How to get your first real estate listing
Now that you understand why seller leads are so important, how can you land your first listing? We’ve compiled a list of four ways to get going and on your way to successfully landing and closing your first real estate listing:
Network
The initial step to progress may sound simple, yet it is crucial to create a strong network of connections. Begin by reaching out to your contacts through phone calls and text messages, and discuss their current location, plans for relocation, and any acquaintances who may be helpful. Although some connections may not be immediately beneficial, it is important to remain patient and follow up regularly. It may be helpful to use a spreadsheet to keep track of your progress and stay organized.
Cold outreach
Reaching out to potential clients through cold outreach can be daunting and challenging compared to contacting your existing contacts. However, it is an effective way to get listings. To succeed, you need to be prepared and persistent. One way to approach this is to research expired and cancelled listings and make calls to potential sellers.
It is essential to be ready for any seller rebuttals and practice scripts to feel more confident. If you manage to find an interested seller, it is crucial to schedule a face-to-face meeting to establish rapport and build a relationship with the potential client.
Use social media
Chances are you’re familiar with the potential of social media and how it can be leveraged in your daily routine. So why not take advantage of this platform to secure a seller listing?
To establish yourself as a real estate authority, utilize diverse social media networks. Given that sellers seek an agent who exudes competence and proficiency, using social media is a viable option to attract potential sellers looking for an agent.
Invest in your brand
It is essential to consider how you want your brand and business to be represented, and it’s never too late to start. It is recommended to invest in high-quality marketing materials and a modern, easy-to-use website. Additionally, it’s important to create a contact list for sending email promotions. Although it may take time, the benefits will be significant.
By striving for excellence and satisfying clients’ requirements, your brand will eventually speak for itself and encourage property owners to choose you as their listing agent.
Make your first listing shine with Havah
Are you a new real estate agent with your first property listing? Havah can help you make it more attractive and get it sold quickly. With our high-quality HDReal® images, aerial photos, and marketing tools, you can impress your clients effortlessly and even earn referrals. Don’t miss out on the benefits of using Havah for your first listing!
