What Buyers are Looking for in Real Estate Listings
Whether they are starting out or already have a name in the industry, Real Estate agents are always trying to find ways to make their listings stand out. They must make use of the resources available to them like creating a branded presentation and being up-to-date with the latest local sales data to land a client. Read on to find out what buyers are looking for in your real restate listings.
No matter how attractive the listings are, sellers will have doubts about the agent’s capabilities. Being a Real Estate agent involves more than just listing a property on MLS and promoting it on social media. They will want to know how the agent intends to make their home stand out from the others.
Consequently, when people ask you such questions, how do you plan on responding? This depends on your assurance that you are capable of finalizing the transaction with the most advantageous proposition. Where does this assurance stem from? It will originate from the marketing tactics you will use, the resources that will give you an advantage when you are trying to sell a house, and the team that you are planning on assembling to assist you in your real estate venture.
Conquering The Digital Marketplace
When it comes to real estate, it’s important to understand what potential buyers are looking for. Nowadays, it’s all about the digital world. All it takes is a few clicks, a scroll, and taking a glance at the primary pictures to get the ball rolling. Agents should be aware of the importance of creating a good first impression and sustaining the buyer’s interest, whether they choose to list on a website or have their own link from their marketing partners.
Gone are the days of making phone calls to a realtor or going to visit local shops to view the weekly listings. Buyers these days have the option to view high quality photos from anywhere at any time and can even walk through properties virtually by using 3D tours. Technology has significantly advanced, allowing for a much more realistic experience with just the touch of a button on a phone.
Advanced “Basics”
Please don’t get confused by the header, what we mean here are the basic or key elements that buyers are looking for when they are browsing homes online. Let’s list those down.
Property Photos
Yes, property images are still in and will never be off the marketing campaign list of must-haves. But note that high-quality is required in this day and age. Make sure that your listing photos are of high-definition, crisp, sharp, and with the best composition possible.
Property Details
After catching watchful eyes, the next thing to do is to get hold of buyers’ interest. Once they are drawn into the property from the photos that hold them in, they will look at the details, copywriting is still a key element when it comes to selling. Make sure to communicate the key features of the property through good prose and good wording.
Floor Plans
But words will never be enough, and wise buyers will also look for numbers. But it’s not just numbers as they can be tiresome to look at and think of, they must come up with guides for which wall is which, and how huge or small a space is, properly provided to them through a floor plan. This is a must.
Virtual Tours
3D Tours have become a must in 2022, especially with the surge of covid-19, which made physical tours impossible. Good thing, technology has gifted us with a solution: buyers can now visit homes without waiting for the agent’s availability. They can look at all corners beyond the limitations of time.
Neighborhood Information
It is essential for any real estate professional to consider what comes with the house as much as the house itself. This includes the facilities nearby and the lifestyle that can be experienced in the vicinity. When preparing a listing presentation, make sure to include this information. It can make all the difference to a consumer who may not have time to research the area. In 2021, it is vital to be thorough and provide the utmost detail to meet the needs of customers and make sure that no stone is left unturned.
Do Not Get Overwhelmed
In comparison to how estate advertising used to be in the past, the expectations mentioned earlier may be high. Yet, if your budget allows, don’t settle for something that is low-cost. Bear in mind that the competition will stay fierce, and you must always consider your brand. As an agent, it’s important to take advantage of every single tool available.
Fortunately, estate marketing firms have grown and no longer just provide photos, but also floor plans and 3D tours. Many even provide an all-inclusive marketing package which includes a separate website for each house and advertising it on social media. There is also drone photography and video walkthroughs, the more interesting the representation of a home, the more possible buyers it will draw in from the web.
