How to Build a Strong Appraisal-Client Relationship for More Referrals and Repeat Business
The most successful professionals in the appraisal field are those who regularly attract fresh clients. If you’re interested in increasing your number of referral and repeat customers, it’s essential to cultivate positive connections with your appraisal clients. Building strong relationships with your clients as an appraiser is an effective way to create a positive image of yourself and stand out from the competition. This, in turn, will help you acquire new business through client recommendations and word-of-mouth advertising. Read on to learn how to build a strong appraiser-client relationship.
Be courteous and professional
It is crucial to maintain a polite and professional approach towards all current and prospective clients right from the beginning. Although it may seem like an obvious requirement, it is worth emphasizing the significance of a courteous and professional attitude. This is essential to creating a favorable first impression and providing a satisfactory customer service experience throughout the appraisal process, right from receiving the request to delivering the final product.
Deliver reports on time
It is crucial to be prompt in every aspect of a real estate deal. You should ensure that your appraisal reports are submitted on time and avoid taking on an assignment if you are uncertain about meeting the deadline. When collaborating with AMCs, make sure to complete your report within 24-48 hours of the appraisal inspection as this timeframe is often used to evaluate your performance.
Communicate with the client
It is crucial to prioritize client communication and education, particularly while dealing with new appraisal clients. It is recommended to invest time in explaining the appraisal process, clearly define your criteria, and regardless of the client type, ensure timely updates on the progress of the appraisal.
Produce high-quality work
To ensure repeat business and referrals, it is crucial to perform one’s job with excellence. This involves producing accurate and dependable appraisal reports and opinions of value that are well-detailed and comprehensible. Additionally, delivering high-quality work will help you save time by preventing revision requests.
Go above and beyond
Consider offering your clients extra assistance by creating a checklist for homeowners to prepare for an appraisal inspection or advising on methods to enhance home value. By going above and beyond for your clients, you can create a memorable experience and earn their trust and referrals.
Connect with clients online
To boost your appraisal business, leverage various online marketing channels to connect with potential clients. Be accessible to answer any queries they may have regarding the appraisal procedure. You can adopt a proactive approach by creating and sharing blog articles that address frequently asked questions or engage with your social media community by responding to any real estate-related queries.
Always be ethical
Always make sure to conduct yourself ethically and remain steadfast when under pressure during an appraisal. Upholding honesty, impartiality, and integrity in your work is crucial for producing dependable and sustainable results. Even if it means turning down some work, prioritizing ethics will ultimately lead to more business in the long run.
