Do Real Estate Agents Need a Social Media Manager?
Real estate agents who want to enhance their social media presence on well-known platforms can benefit from the expertise of social media managers. But is hiring a social media manager truly necessary to improve your social media strategy? This article delves into the job responsibilities of a social media manager and offers a comprehensive analysis of the pros and cons of hiring one for your business. At the end of the day, do real estate agents need a social media manager?
What does a social media manager do?
The responsibility of a social media manager is to represent your brand on different social media platforms. They are accountable for devising and executing a social media plan that aims to enhance your followers, carry out social campaigns, and generate superior content and posts. They possess a thorough comprehension of social media platforms and are skilled in writing, editing, and publishing content. This makes them an indispensable asset for businesses and brands who want to expand their online audience and operations.
How to decide whether social media management is needed
If you’re considering hiring social media management, it’s important to assess your own skills and knowledge of the social media landscape. Ask yourself if you regularly post and engage with comments, as well as if you have a steady flow of fresh content ideas that you can follow through with in a timely manner. If you’re struggling with any of these aspects, or with social media in general, but recognize its importance in today’s digital world, you may find it beneficial to hire a social media manager or management company. However, it’s crucial to carefully weigh the advantages and disadvantages before making a decision.
Pros of hiring a social media manager for real estate
Pros of hiring a social media manager for your real estate business are plenty, but we’ve dove into detail with our top three down below:
Expertise
If you aspire to be a real estate expert, social media managers are experts in the field of social media. Collaborating with such experts can provide you with an advantage when it comes to social media platforms. Moreover, it can help you to create a customized social media strategy that is in line with your real estate business objectives. Similar to how it is suggested to leave real estate photography to the professionals, it is worth contemplating the benefits of having a social media expert on board.
Consistency
Maintaining consistency on social media can be challenging for business owners who have many other responsibilities to manage. However, social media managers are dedicated to establishing a consistent online presence for their clients. They post regularly, engage with prospects, and keep businesses top-of-mind via content.
Time-saving
As previously stated, managing multiple aspects of your real estate business is crucial to maintain success. However, social media management can be time-consuming and may take away from other important tasks such as communicating with clients or showing properties. It is advantageous to delegate social media responsibilities to professionals who can optimize your online presence and allow you to focus on other essential aspects of your business. By doing so, you can efficiently manage your time and make a smart business decision.
Cons of hiring a social media manager for real estate
As with anything else, if there are pros, there will be cons! Here are the top three cons we believe you should consider before you hire a social media manager:
Cost
Hiring a social media manager comes at a cost and it’s important to factor in your business finances before making a decision. As a real estate agent, if you’re new to the industry, it may be more cost-effective to consider taking social media courses instead of hiring a manager to handle your marketing efforts. This can help you save money in the long run.
Lack of control
In case you are a real estate agent seeking assistance but find it difficult to delegate tasks to others, hiring a social media manager may not be the best option for you. It is essential to have faith in their skills and knowledge to enhance your social media presence on multiple platforms. Lack of trust & freedom to execute strategies can lead to frustration for both you & new manager.
Personal touch
In the real estate industry, incorporating a personal touch in marketing can improve the image and growth of your brand. Assigning a manager for social media accounts ensures someone other than you represents your brand. To hire a social media manager and maintain a personalized approach, be involved and clearly outline expectations. Remember that collaboration is often crucial to succeeding in this aspect of the business.
