November 1, 2024 Linh Gray

Real Estate Social Media Trends (TikTok)

Real Estate Social Media Trends (TikTok)

5 Real Estate Social Media Trends You Need to Know

Real estate professionals ought to pay close attention to the video marketing trends on TikTok in order to take advantage of these channels. These short descriptions will allow you to learn about current video marketing techniques, assess other real estate professionals’ effectiveness, and post your first TikTok videos. Read on to learn more about real estate social media trends (TikTok) and how to use them to boost your listings’ exposure.

1. Predictions for Real Estate Markets

Real estate agents and potential clients are interested in discovering the current and future development trends of the real estate market. To do this, numbers and statistics are presented in video clips in which they are constantly sought after and liked. @officialbiggerpockets is an excellent example. He uses TikTok to present the market forecast, but also to build an emotional connection with his audience.

2. Advices for TikTok

Experts believe that this year is going to be particularly tough for real estate markets, thus, video clips featuring experienced TikTok real estate agents offering advice to beginners are extremely popular. As @a1schmidt pointed out, there are several alternatives for surviving this year: you can invest in cash-producing holdings with a monthly profit, equity (household, clothing, food, etc.) stocks, or you can maintain a profit while nurturing a passive one. The real estate video tutorial demonstrates how to invest in REITs, which signifies that you own the stock in a company that runs commercial real estate.

3. TikTok Trends Tips & Tricks

There are TikTok videos detailing real estate deal hacks and tricks that agents use to attract clients. They can explain how to prepare for showing flats to be sold, how to communicate with potential customers, how to make use of information, and other business fostering methods. A TikTok real estate agent named @tatlondono provides advice on how to make money with real estate sales, describes actual cases, and discusses how to prepare for a flat for sale show.

4. Luxury Property Tours

Every little detail in lavish home tours is cared for by real estate trends. High ceilings, high-end appliances, splendid furnishings, and top-notch equipment contribute to excellent viewing. The demand for seeing every little detail is particularly widespread. The top-of-the-quality equipment, the grandiose pools, the high-end appliances, and the sumptuous furnishings are just a few of the elements that contribute to excellent viewing. Aaron Grushow, a real estate agent with more than 27M views on TikTok, is renowned for his home tours. Foxterra Design, a landscape design firm that has built a following of millions of viewers. Done with its “Clients wanted me to” style clips, creates oasis-like backyards out of bleak yards.

5. Poking Fun at Homes

Many TikTok viral video clips that become popular through this trend include real estate businesses. CyberExBoyfriend, the star of this style, has gained popularity with his “Roasting McMansions on Zillow” section, which has millions of views and a lot of enthusiasts.  There are a lot of points to remember when taking real estate photography photographs. And here you will discover everything you need to do it properly.

6. Regional News

Whether it’s offering market upgrades every week or providing more durable trends, these four TikTok clips from Sam Saberikamareh provides excellent examples. Examples educational materials that make your future customer base advantageous. When followers can trust you as a reliable source of reliable local real estate market information, you’ll also gain their trust. By demonstrating different news and commercial real estate images from Toronto, he illustrates the current market situation.

7. Advices for Buyers

There are many bad real estate photographs on the Internet, and there are a lot of unscrupulous real estate vendors. Consumers at times find it difficult to recognise the various nuances of the deals, invest in the wrong asset, be afraid of overpaying, and so on. Because of this,  TikTok videos containing comparable information are extremely common. Ivy Bermejo, a financial expert, explains points to think about before purchasing a home in a video. Customers like the video entitled «The biggest homebuying mistake» by mortgage agent Jide Buckley, which has an eye-catching title. Real estate agents are more aware of the present market trends and rules unknown to the general public, in consequence, they can save thousands of dollars by watching such videos.

8. DIY Hacks

At the TikTok app, you’ll find lots of interior design video examples that help you improve your house on your own. To produce DIY furniture and décor. This is for people who want to make their houses look like premium photography examples. A real estate photographer could use these tips to demonstrate their property for sale in the most advantageous light. In addition, realtors can use these suggestions to showcase their properties in the most compelling way. This decor duo My Tiny Estate has a range of simple DIY ideas from plastering to a simple door remodel. Many ‘before-after’ clips are popular and are continuously reposted.

9. Funny Real Estate TikToks

Even real estate agents and homeowners are fond of watching funny real estate videos. Your content can be made simple and distinctive by revealing your individuality and employing humour.

10. Real Estate Myths

There are a lot of TikTok videos about disclosure, myths, don’ts, and the like in the real estate industry. Since people like watching them, when it comes to any other sector, there are a lot of rumours. Which can be difficult to sort out the truth from, particularly for the inexperienced. And that is why disclosure clips are all the rage on TikTok this year.

 

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