As a real estate photographer, you’re selling yourself and your images. In order to stand out from the crowd, you have to market yourself—and your business. A good marketing plan will help you stand out, grow your business, and ultimately, earn more money. There are so many ways to market your real estate photography business. Some people choose to focus on social media while others advertise with print or digital advertising. If you’re ready to discover how to brand and market your photography business, keep reading to learn about the best ways to market your business.
We put together 7 Amazing Ways to Brand and Market Your Real Estate Photography Business.
Create a Brand for Your Real Estate Photography Business
Creating a brand for your real estate photography business isn’t just something you should do; it’s something you must do. Sure, it might seem like a lot of work at first, but once you start seeing results, it will all be worth it. A brand is what people see when they search for your name online. It’s what they see when they walk into your studio. It’s how people perceive your business, so it’s essential that you create a strong one. A brand is one of the best ways you can market your real estate photography business. It’s what makes you stand out in a sea of other photographers. It’s what helps potential clients get an idea of what you do and who you are as an individual. And, it’s what will help you build your business long-term.
Create an awesome portfolio that stands out
When people are browsing portfolios online, the first thing they see are the images in the portfolio. So, one of the most important things you can do to market your real estate photography business is to make your portfolio as good as possible. When you’re looking for images for your portfolio, try to find images that are different from one another. You want to make sure that each image stands out in its own right so that it grabs the attention of potential clients and acquires a positive first impression.
Create a blog
Blogs are another incredibly important way to market your real estate photography business. They’re extremely helpful for both yourself and your clients. When people are browsing portfolios online, they’re also likely to read your blog. At the very least, they’ll see a link to it. So, they’ll be able to learn more about you and your business. Blogs can be used to share behind-the-scenes details about your business and your real estate photography career. They can be used to teach people about real estate, real estate photography, and all things real estate-related. They can be used for any other purpose that you can think of!
Produce video content
Video is more popular than ever, and it’s a great way to market your real estate photography business. Video content is one of the best ways to introduce yourself and your real estate photography business to potential clients. It’s also a great way to build your brand, especially when you partner with a great production company like MotionStrategy. Video content is also a great way to show off your personality. People are attracted to people, and you want to attract people as clients. So, be yourself in your videos and you’ll be well on your way to getting leads!
Consistent Marketing Strategies
As you build your brand and create a blog, you need to be consistent with those tactics. Even if you’re not used to blogging, you can use Google’s blogging tools to start. And, even if you’re not used to video production, you can find a great video production team to work with. You can start small and build your way up to larger projects as you become more experienced.
Key in on what your target audience is and how you can best serve them. Provide them with helpful information consistently through your unique experience and knowledge. The main thing is about being consistent. Show up every day for a full year and see what happens to your brand.
Write an Ebook
If you want to sell eBooks on your real estate photography business, now is the time to do it. And, not just any kind of eBook—you want to create a downloadable eBook. Dissolving the Traditional Approach, a popular eCommerce platform, recently analyzed what real estate photographers buy. They found that real estate photographers buy a lot of content—which means that they have money to spend on eBooks. So, what’s the best way to market your real estate photography business? Add your name to the list! You already have a ton of knowledge about real estate, so why not share it with others?
People love learning, especially about real estate. You can create a guide that walks people through everything from finding a listing to selling the home. It can be a great way to grow your business and meet new people!
Here’s a quick E-book tutorials.
This is also a way for you to consolidate further your skills, go deeper into various mini skills that will help you improve your own product. Doing all this, you will eventually become an authority in your area. This will later act as a training program for your business as you are ready to scale your business.
Network and Collaborate
Networking is one of the most important things you can do to market your real estate photography business. Networking is extremely helpful for building your brand and reaching out to new people. It’s also great for finding new clients, especially when you join real estate networking events like RE25.
Networking events are a great way to meet new people, find leads, and start new business relationships. When it comes to collaborating with other professionals, you can do so through online communities or in-person groups. Online communities allow you to meet others with similar interests while in-person groups allow you to meet people face-to-face.
Conclusion
Marketing your real estate photography business is essential for getting leads and closing deals. There are so many ways to do it, and we’ve highlighted a few of our favorites in this guide. From posting on social media to creating video content and distributing print ads, there are a wide range of marketing strategies you can use to take your business to the next level. Let us know how these 7 Amazing Ways to Brand and Market Your Real Estate Photography Business help you and your business.
At Havah Edits we also offer marketing help for company looking to expand operations through digital marketing. Contact us for more information.
